Job Details

A company is looking for a SMB Channel Marketing Manager to own and scale engagement strategies for SMB clients and their employees.Key ResponsibilitiesOwn the strategy and execution of employee-facing communications across SMB accountsDesign and improve a repeatable employer activation model to drive strong launches and early adoptionBuild a year-round lifecycle marketing strategy to support utilization and retention across the SMB baseRequired Qualifications5-10 years of experience in consumer marketing, lifecycle marketing, or a related B2C or B2B2C marketing disciplineProven ability to build and execute multi-channel communications strategies with measurable resultsStrong analytical skills comfortable working with data to inform decisions and optimize programsExperience with marketing automation platforms (Salesforce Marketing Cloud or similar)Bachelor's degree in Marketing, Business, or equivalent experience